When we look around ourselves, we observe that a sea of technological devices and various digital platforms have infiltrated our daily lives including both our private and professional circles.
From home security device and internet of things at our place of residence to the bio-metric verification systems and the internal reporting network of our offices, all require technology to operate.
Even our sources of entertainment over the years have gradually transformed into tech-intensive activities as compared to the previous decades.
Our major modes of communication and information all require technological input and outputs.
Hence the current ecosystem which we have created for ourselves primarily is imbued with the internet, Wi-Fi-capable devices, social media, smartphone devices, and whatnot.
This is why many businesses nowadays often seek tech to resolve their matters when it comes to running marketing campaigns as well.
This is due to various reasons which we would like to discuss in this post, so let’s take a quick look at each one of them:
Living with The Times
It is a clear observation that within the previous 100 years we have seen more innovative technology emerge than in most of the combined history of mankind.
Companies are readily accepting digital integration because we are currently experiencing major booms and surplus of business through these means.
Digital marketing is the go-to solution for every small business as well as well-established multi-national organization.
Managers and workers are more acceptable towards using technological tools at their disposal that can offer them quick results and instant gratifications towards their respective duties and responsibilities.
The major factor is that of convenience which cannot be denied by the majority of the users.
The Young Generation Taking the Lead
Millennials and centennials are gradually taking huge strides and entering into prime trades and businesses across the globe.
Millennials and centennials alone comprise of 31.5% and 26% of the total population of the world. This is more than half of the earth’s total population of 7.7 billion people.
Generation Z which is ideally defined as those who have received the induction of the internet from a very young age are the new rulers of our planet. The signs are obvious and there is no denying it.
Hence for a business to stay relevant throughout the year, they have to accept the fact that many future trends and tendencies will eventually be centred on them.
Online branding and digital marketing is the way to go these days. It offers considerable results to a much greater extent than other forms of branding.
Email marketing alone if done right offers you an ROI (return on investment) of 124% which is quite exceptional. Furthermore, if you add other channels into the mix like SEO (search engine optimization), custom tech accessories, paid marketing campaigns, social media, and affiliated marketing to name a few, then you can amass a lot of favourable results.
Many companies nowadays are also heavily investing in promotional products and tradeshow giveaways which have made this specific industry reach a figure of $23.3 billion as of 2018 alone.
Big Data & Its Implications
This is a specific field of interest which has emerged as a strong proponent for many well-established organizations to use as their primary road to gathering marketable insights.
The field itself using various forms of analytical approached towards the extraction of valuable information that is gathered from the masses.
While the data itself is way too complex for a small business to handle, many renowned companies who have the means and resources to apply such technologies can readily do so to reach out towards niches and breakthroughs that hold the possibility of propelling their business grow further.
In order to grasp the actual gravity of how intensive this overflow of data online is, let’s look at some mindboggling facts:
- Over 4 million blogs are published every day on the internet.
- There are reported 500 million tweets sent on a daily basis.
- Google reports nearly 5 billion searches every day.
- The number of internet users in China alone is twice the US’ entire population.
- Asia is the continent with the most internet user. 49% of the world’s total.
We hope that this post was able to offer you a better understanding how technology has penetrated our professional and personal lives as well as why businesses around the world are readily pursuing marketing campaigns that utilize tech as their core tool.
For any further questions or queries regarding the topic please feel free to let us know of your comments in the section below.